QuickBooks Online pricing

QuickBooks Online lists four paid plans in the US: Simple Start at $38 a month, Essentials at $85, Plus at $140 and Advanced at $340, with QuickBooks Free at $0. Users grow from 1 to 25 across the paid plans. Intuit Intelligence, Intuit's AI, is built into each plan and adds features as plans go up: expense categorization and AI chat on Simple Start, Accounting AI and Payments AI on Essentials, reconciliation, anomaly detection and Sales Tax AI on Plus, and Finance AI and Project Management AI on Advanced. When checked, the page showed 50% off the first 3 months or a 30-day free trial.

Checked against Intuit Intelligence (QuickBooks)’s pricing page (opens in a new tab) on . Prices change; confirm with the vendor before you buy.

At a glance

Prices published
Yes, for the plans shown below
Priced by
Per company per month, with a set number of users included in each plan (1, 3, 5 or 25) and access for 2 or 3 accountants.
Free plan
Yes. The page links to QuickBooks Free at $0 a month, with no credit card required.
Free trial
Yes, 30 days, as an alternative to the introductory discount; Intuit's offer terms say the two can't be combined.
Source
quickbooks.intuit.com/pricing/

Intuit Intelligence (QuickBooks) plans and prices

Intuit Intelligence (QuickBooks) plans as listed on quickbooks.intuit.com, November 5, 2026. Prices exclude taxes unless the vendor says otherwise.
PlanPriceBillingWhat the vendor lists
QuickBooks FreeBusinesses just starting out$0 per monthNot stated
  • Get organized and get paid; no credit card required (details on Intuit's QuickBooks Free page)
Simple Start$38 per monthNot stated
  • 1 user, with access for 2 accountants
  • Intelligent onboarding with expert-guided setup
  • AI chat (limited capacity, beta)
  • Expense categorization and tax deduction finder
  • General business reports
  • Automated bookkeeping
  • Invoicing, payments and bill pay with free ACH
  • 1 connected sales channel and 1 custom field
Essentials$85 per monthNot stated
  • Everything in Simple Start
  • 3 users, with access for 2 accountants
  • Annual books check-in with an action plan
  • Accounting AI to clean up books
  • Bulk invoice creation (beta) and Payments AI
  • Business Tax AI for estimated quarterly payments
  • Enhanced reports, employee time on invoices, KPIs and dashboards
Plus$140 per monthNot stated
  • Everything in Essentials
  • 5 users, with access for 2 accountants
  • AI-powered reconciliation and automated categorization with validation
  • AI insights and anomaly detection
  • Scenario planning in chat saved as budgets (beta)
  • Sales Tax AI and Customer AI
  • Comprehensive reports, budgets, project profitability, inventory, and up to 40 classes and locations
Advanced$340 per monthNot stated
  • Everything in Plus
  • 25 users, with access for 3 accountants
  • Project Management AI and Finance AI
  • Continuous books quality checks with quarterly insights
  • Free 1099 e-filing and approval workflows with Bill Pay Elite
  • Construction financials and advanced project financials
  • Custom user permissions, workflow automation, Excel data sync, batch invoices and expenses, and priority support
  • Unlimited classes, locations and custom KPIs

Add-ons and fees

Add-ons and fees listed on Intuit Intelligence (QuickBooks)’s pricing page.
Add-on or feePrice
PayrollOffered as an optional step at checkout; priced separately

What the pricing page doesn’t say

  • When checked, the page showed each paid plan at 50% off for the first 3 months for new subscriptions; prices here are the list prices.
  • Several Intuit Intelligence features are labeled beta or limited capacity on the page.

Beyond price: what Intuit Intelligence (QuickBooks) states about data and review

SOC 2
Unconfirmed
Trains on customer data
Yes
Human review
Human review

Sources for each field are on the Intuit Intelligence (QuickBooks) listing.

How Intuit Intelligence (QuickBooks)’s pricing compares

Other bookkeeping tools in the directory, with the starting price each publishes.

Starting prices as recorded on each listing. Vendors without public pricing sell by quote.
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Booke AI$129/month per businessSee listing
Botkeeper$53 per license/monthBotkeeper pricing
Copilot in Business Central$80 per user/month, billed annuallySee listing
Dext$25.21/monthDext pricing
Digits$65/monthDigits pricing
Docyt$299 per property/monthSee listing
Double$10 per client/monthSee listing
Hubdoc$12/monthHubdoc pricing

Compare more in AI bookkeeping software and automated bookkeeping tools or the pricing index.

Intuit Intelligence (QuickBooks) pricing: questions

How much does Intuit Intelligence (QuickBooks) cost?
Intuit Intelligence (QuickBooks)'s pricing page lists QuickBooks Free at $0 per month; Simple Start at $38 per month; Essentials at $85 per month; Plus at $140 per month; Advanced at $340 per month. Checked November 5, 2026.
Does Intuit Intelligence (QuickBooks) have a free plan?
Yes. The page links to QuickBooks Free at $0 a month, with no credit card required.
Does Intuit Intelligence (QuickBooks) offer a free trial?
Yes, 30 days, as an alternative to the introductory discount; Intuit's offer terms say the two can't be combined.
What is Intuit Intelligence (QuickBooks)'s pricing based on?
Per company per month, with a set number of users included in each plan (1, 3, 5 or 25) and access for 2 or 3 accountants.
Does Intuit Intelligence (QuickBooks) charge extra fees or add-ons?
The pricing page lists 1 add-on or fees, including Payroll (Offered as an optional step at checkout; priced separately). See the table on this page.